We’ve got the new Discovery as our new long-termer and so far we like it very much — but Startech clearly didn’t which is why it’s customised the Land Rover to such an extent, it begs the question — would you want to get this muddy?

The German outfit gives it a special paint scheme with the bonnet and roof getting a high-gloss black finish. Up front it features a new spoiler with raised side flaps to help reduce front axle lift when you’ve got your foot floored. Around the back it gets a revised bumper and it rides on a set of 22in Monostar M wheels wrapped in Continental low-profile tyres.

The cabin gets new scuff plates, branded floor mats aluminium pedals and is swathed in lots of leather and Alcantara. Yep, you’ll think twice about getting this dirty...