In a world where customers are increasingly getting used to buying almost everything with just a few clicks and having them delivered to their doorsteps, there aren’t many carmakers who let them do this, especially for a new car. A handful of brands like Tesla, Smart and Hyundai offer cars for sale online, but these are only for models that are in stock at local dealerships. Now Peugeot has introduced a new online ordering system for its cars, which it says is comprehensive, allowing customers to build a car which meets their specific requirements, secure a guaranteed part exchange valuation for their existing car, as well as secure financing deals for the new vehicle according to their individual budget.
Called “Order Online by Peugeot”, the system is now live in the UK market, letting customers there browse the brand’s model range and save details to their own, password-protected account, giving them time to think about the purchase before ‘clicking to buy’. Peugeot says a customer can complete the whole process, from choosing a car to buying it, in less than 30 minutes, without the need to visit a dealership to complete paperwork.
“The launch of our e-commerce system represents a huge step change for the UK automotive industry. The retail landscape in general has changed immeasurably over the last few years and we are not only proud to be the first car manufacturer to offer customers a truly end-to-end experience, but also honoured to be the first of Peugeot’s markets to unveil the system,” says David Peel, Peugeot UK managing director. He adds that the new platform takes away the pressure to make a decision and allows customers to “deliberate all they want over spec and finance decisions”, and even change their minds and go back and forth through the configuration process as many times as they wish.
And to justify the claim of this being a comprehensive system, it gives customers the option of either picking it up from their local dealership or having it delivered to their door.