The UAE’s record of being home to some of the world’s largest automobile showrooms is getting stronger with every passing week. It was just a couple of weeks ago that Lamborghini opened the world’s largest showroom in Dubai. This week, hypercar maker Bugatti has inaugurated its largest dealership globally here. Located on the arterial Shaikh Zayed Road in Dubai, the new facility is spread across 240 square metres.
Now, we know going by general Dubai standards, that doesn’t sound like a lot of space. But when you consider the fact that the French brand sells just one model, the Chiron, you’ll appreciate its size more. This isn’t surprising as Al Habtoor Motors is the world’s most successful Bugatti dealer with 30 orders already received for the Chiron, and UAE is by far one of the biggest markets for the brand with a up to 55 Veyrons officially sold here. “A location of this significance and appeal for our brand has earned a superlative showroom,” says Dr. Stefan Brungs, member of the Board of Management of Bugatti Automobiles responsible for sales, marketing, and customer service. “Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region. Some of them are proud owners of car collections with even several Bugatti super sports cars… The new showroom will not only be the perfect platform for the Chiron but also honours our special customers,” he adds.
The new showroom has a specially designed lounge area equipped with furniture from the Bugatti Home Collection, letting customers configure their Chiron in privacy. There’s also a heritage section which sheds light into the brand’s values.