Back in 1971, Dodge unveiled a wicked new nameplate for the Dart called the Demon. The unassuming two-door was transformed as it gained a powerful new 5.5-litre V8 making 240bhp mated to a floor-shifted three-speed manual, dual exhaust, a Sure-Grip differential, special high-performance Rallye suspension, blacked-out dual scoop bonnet, large wing and eye-catching exterior paint options such as Go-Green and Citron Yella. It was a heck of a car but was only produced for two model years before the nameplate was dropped. Then, at the 2007 Geneva motor show a Dodge Demon was revealed but never built and now, for a third time, the moniker is to return - on the SRT Challenger. The early indications are that it’ll leave the Hellcat in its dust. Yes, that’s the 707 horsepower muscle car we’re talking about…

Dodge will be showcasing the SRT Challenger Demon at the New York motor show on April 12, and although no actual details have been revealed as of yet, Dodge has said that it’ll be the “new ultimate performance halo” of the Challenger lineup. Some of the rumours would suggest that it will have all-wheel drive but we’ll know more soon enough as there are to be a series of teaser videos before the model is revealed. As you can imagine, we are ever so excited about this one and can’t wait to see it.

Tim Kuniskis, head of passenger car brands – Dodge, SRT, Chrysler and Fiat – FCA North America says, “The Dodge Challenger SRT Demon is conceived, designed, and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.”

We’d like to send a big pat on FCA’s back for wanting to launch an ultra-powerful variant of the Challenger as it seems most carmakers are going down the autonomous and electric car route and power is becoming a dirty word, just like it was in the Seventies. And it seems Ford is doing likewise what with rumours of a new range-topping Shelby GT500 Mustang set to be revealed soon that’ll take on the new Chevy Camaro ZL1.