Land Rover is set to add an all-new model to its Range Rover line of premium SUVs. To be unveiled on March 1, a week before the Geneva Motor Show, the latest model will be called Velar, and will be slotted in between the Evoque and the Range Rover Sport. The name is a nod to the first 26 prototypes of the original Range Rover, which were badged Velar to keep the actual name a secret.

The fourth member of the Range Rover family is also the first new model to emerge from the Range Rover stable after the Evoque concept was shown a decade ago. “We call the Velar the avant garde Range Rover.  It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything,” says Land Rover Chief Design Officer, Gerry McGovern.

Not much info has been divulged yet, but the official announcement says the Velar will be characterised by “elegant simplicity, a visually reductive approach and pioneering consumer technology”. The teaser images that accompany the release shows a full-length glass roof and a sloping rear roofline which hint at the Velar being a coupe SUV like the X4 or the GLC Coupe.

It’s expected to be underpinned by the same platform as the Jaguar F-Pace, with JLR’s Ingenium range of four- and six-cylinder engines also expected to find their way into the new model’s engine bay. But what would have us excited is the prospect of a big, supercharged V8 under the bonnet, that too in a variant fettled by the guys at the Special Vehicles Operations.

We’ll bring you more details and photos once the new Rangie is officially revealed next week.