It was four decades ago, in 1977, that BMW launched its flagship saloon, the E23 7 Series. Into its sixth generation now, the 7er is undoubtedly one of the best luxury limousines on sale today and the most credible rival to the venerable S-Class. To celebrate the car’s 40th anniversary, the Munich carmaker has announced a limited production 7-Series Edition 40 Jahre.
Limited to 200 units in total, the 7-Series Edition 40 Jahre will be available in standard or long wheelbase versions, with a mix of six, eight, and twelve cylinder engines as well as a plug-in hybrid variant. To be built at the Dingolfing plant in Germany where the model has been produced right from the beginning, the special edition will offer two exterior hues, Frozen Silver with a matte sheen or Petrol Mica metallic. It will also feature the M Aerodynamics Package as well as 20-inch BMW Individual alloy wheels with a V-spoke design. To give owners further bragging rights, the B-pillars will get special badging.
For the cabin, customers can choose from Merino fine grain leather in either Smoke White/Cohiba or Smoke White/Black combinations. Standard across all these special cars will be Smoke White Alcantara headliners and cushions. For interior accents, the choice is between black piano lacquer or Eucalyptus wood with a Smoke Brown high gloss finish, depending on the choice of upholstery.
BMW will officially reveal the special edition at the 2017 Frankfurt auto show in September, with sales set to begin a month later.