The all-new Kia Rio was officially launched in the UAE last night (we drove it back in June!) by Al Majid Motors Co., the sole distributor of Kia Motors in the UAE.

The B-segment model has been redesigned from top to bottom and features not only a smarter exterior but an improved ride and greater safety credentials not to mention a new infotainment system, keyless entry and ignition, rain-sensing windscreen wipers, heated and electrically-controlled door mirrors, a tilting and sliding sunroof, automatic window, a rear park assist system, and a reversing camera with dynamic guidelines.

The all-new fourth-generation model was unveiled during a special ceremony attended by Mohammed Khader, President of Al Majid Motors Co. – Kia who said, “The Kia Rio is an extremely popular vehicle – it accounts for 15 per cent of Kia’s annual sales and is the company’s second best-selling model globally, representing an entry point to Kia ownership for hundreds of thousands of buyers around the world. We are pleased to be offering our UAE customers the opportunity to discover the all-new model, which meets the needs and desires of a wider range of buyers by combining a range of advanced technologies with driver-centric design.”

Prices start from Dh49,900 with 5 Years or 150,000kms (whichever occurs first) manufacturer’s warranty.