Kia Motors has released new images of the Proceed Concept, which is set to make its world debut at the 2017 Frankfurt International Motor Show on September 12. That’s an apt location for the premiere in more ways than one as the concept has been designed at Kia’s European design centre, which is just a few hundred metres from the Frankfurt Messe exhibition centre.
The concept is positioned as an “extended hot hatch”, which is a “reworked and reimagined” version of the current pro_cee’d and offers a glimpse at how future models in the cee’d family will look. “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family,” says Gregory Guillaume, Chief Designer Europe for Kia Motors. “The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
Taking Kia’s recent design wins to the next level, the concept’s rakish roofline, burly proportions and compact footprint hint at impressive performance and dynamics. Despite the futuristic lines, the concept features Kia’s signature ‘tiger nose’ grille, a sculpted bonnet similar to that of the Stinger, and many other elements that make it look distinctively Kia. We’ll bring you more details and photos as they emerge over the next few days.