Al Tayer Motors celebrated Ferrari’s 70th anniversary by unveiling the LaFerrari Aperta — the open-top variant of the supercar — at the Shaikh Zayed Road dealership, with further plans to continue the celebrations this weekend.

If you happen to be out and about today in the Jumeirah Beach Residence area and Yas Viceroy Hotel in Abu Dhabi keep your eyes peeled for a motorcade consisting of a variety of models from the legendary Italian brand. Tomorrow, 70 red Ferraris will form a giant number 70 at the Du Arena in Ferrari World Abu Dhabi. They will then proceed to drive on the Yas Marina Circuit for a few celebratory laps.

Michelle Lee, vice president customer experience and marketing at Al Tayer Motors said, “We wanted to make this a special event for our loyal Ferrari customers who are so deeply connected to the brand. What better way than to begin the celebrations at our recently opened state-of-the-art service centre in Dubai and culminating at the world’s first Ferrari inspired theme park in the nation’s capital.”

Also present at the briefing was Dieter Knechtel, chief executive officer — Far East & Middle East, Ferrari who commented, “We are truly proud of the incomparable heritage and history of our brand, founded by the great Enzo Ferrari, which continues to enthral Ferraristi worldwide even today and bring in more people into the Ferrari family. Our 70th anniversary is a great milestone for us and we look forward to the future with renewed hope and confidence in the company’s ability to produce cars that inspire the dreams of millions of people worldwide.”

Two special edition cars from the Tailor Made Collection developed by the brand in honour of the 70th anniversary were also unveiled — a 488 Spider and an F12 Berlinetta. Both cars are part of the 350 cars worldwide, which form the Ferrari 70th anniversary Limited Edition cars. Every car in the collection is a one-off car making them prized possessions for the owners.