Even though Aston Martin recently went into a partnership with Mercedes-AMG for parts sharing - actually, it’s really a one-way street, with Aston getting German engines and infotainment systems - the British carmaker is finding it increasingly necessary to strive for relevancy.
In today’s market, it’s simply not good enough trying to make headlines with twin-turbocharged V8s and V12s. So at the Geneva motor show, Aston Martin tried to make a stir with an all-electric zero-emissions concept that proposes a new take on luxury for the brand.
Under the Lagonda name (you night remember Aston Martin doing the Lagonda Taraf a couple of years ago), the company’s new Vision concept car is supposed to actually preview two new Lagonda models scheduled before 2023, and alongside the snoopy saloon in Geneva there is also the likelihood of an SUV once showroom cars are ready.
In the meantime the Lagonda Vision concept proposes an al-electric system capable of over 600km of driving range between charges which Aston Martin pledges is a target - specifically because that’s the distance between some major cities of importance to the EV revolution, like Los Angeles to San Francisco, or Berlin to Vienna.
As you can see it’s not a traditional three-box design, and although the Brits aren’t revealing much about the Vision concept, it’s easy to see that Aston’s designers are exploring new possibilities.
“The electrification revolution means there is no longer any need for horse and carriage design, and our new concept shows the scope of design opportunities that open up once you no longer need to provide space for a large power source directly in front of the passenger compartment,” said Aston Martin Chief Creative Offices Marek Reichman. “In the Lagonda Vision Concept, the batteries occupy the floor of the car. Everything above that line belongs to us.”