Hyundai has provided a glimpse of its future design direction, showing its latest concept car, ’Le Fil Rouge’, at the 2018 Geneva motor show.

The concept’s French-language name translates as ‘common thread’. While it marks a new beginning for Hyundai design, the name is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.

“Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design,” said Sang-yup Lee, Head of Hyundai Styling. The new concept is an introduction to the brand’s latest approach in design: the ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The design mission is defined by the harmony between four fundamental elements: proportion, architecture, styling and technology.

‘Le Fil Rouge’ creates a proportional character based on the golden-ratio — a common mathematical ratio found in nature — which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. Proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. A respectful dash-to-axle — the distance from front wheel center to base of windshield — provides a comfortable driving position, whilst a higher beltline completes the look.