Genesis has officially launched its compact G70 luxury saloon in Middle East markets, completing the ambitious brand’s core sedan line-up.

Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large saloon and mid-sized G80 and G80 Sport, once again demonstrating the commitment to excellence and authenticity that underpins the world’s newest luxury auto brand.

The Genesis G70 is the latest representation of the brand’s rapidly evolving DNA, with its graceful and dynamic exterior styling, elegant and intuitively designed interior, and choice of two different powertrains: turbocharged 3.3-litre petrol V6 with 370 horses and a 252 horse 2.0-litre turbocharged petrol I4.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis General Manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

The arrival of the Genesis G70 in showrooms follows a previous display presentation at the Dubai International Motor Show in November 2017, where Genesis fielded a large number of enquiries about the car. With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the competitive Middle East luxury car market.

The all-new G70 showcases the future direction of the Genesis brand’s ‘Athletic Elegance’ design identity. This visual philosophy is represented in the exterior styling, capturing the essence of the Genesis DNA to bring to reality a superbly crafted sports saloon.

The long bonnet and short front overhang, elegant roofline and assertive multi-spoke alloy wheels combine to form a sleek, dynamic profile, subtly highlighted by chrome aero trim, hockey stick daylight opening and parabolic sidelines.

Following the lead of the G90 and G80, the G70 offers the most comprehensive levels of safety in its class. Overall body stiffness and rigidity have been dramatically strengthened, while passengers are protected by seven airbags. Some of safety tech includes Forward Collision-Avoidance Assist (FCA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW).