Since the launch of the original Santa Fe in 2000, Hyundai’s SUVs have become symbolic of the company’s rise as a global automotive force. The mid-size Santa Fe and compact Tucson consistently rank as top-sellers for the brand, and top-sellers in their market segments. For consumers, the Hyundai name is now closely linked with its popular SUV offerings.
Now the Korean carmaker is preparing to write the next chapter in this long SUV success story with the two new models, the next-generation Santa Fe and the all-new Kona, due to arrive in Africa and Middle East markets during summer.
Already the new-generation Santa Fe is Hyundai’s top seller in South Korea, the first market to receive the new model. In Africa and the Middle East, Hyundai is aiming to repeat the stunning success of the current third-generation Tucson and the Creta.
The Tucson, which will also receive a design update to the current model this year, is considered one of the most important sales-drivers for the Hyundai brand globally. In many markets, including Europe, the Tucson is the top-selling Hyundai model. In Africa and the Middle East, the Tucson is Hyundai’s top-selling SUV, and in the Middle East more specifically it was the top-selling SUV of any brand during 2017 according to figures from the Middle East Automotive Council (MEAC).
The smaller Creta has exceeded all sales expectations in the region, offering a very strong value proposition to family buyers. The Kona will supplement the Creta in showrooms, with premium features and more fashionable design to set it apart.