While Aston Martin’s Valkyrie naturally aspirated thousand-horsepower V12 hypercar previously-known-as-the-AM-RB 001 keeps hogging all the attention, Gaydon still managed to sneak in a launch of an all-new sub-brand called AMR.

The connection comes from Aston Martin Racing formed in 2004, with the works team since taking class wins at the 24 Hours of Le Mans three times and most recently winning the 2016 FIA WEC GT Drivers’ Championship. AMR then is what M is to BMW or perhaps AMG is to Mercedes.

Additionally Aston Martin says customers will also be able to pony up for AMR Pro cars, which further increase power, sharpen up dynamics and come generally prepared for track duty. To begin with Aston Martin revealed a pair of cars, the Rapide AMR and Vantage AMR Pro, which have already been confirmed for production.

Taking inspiration from the motorsport department the Rapide AMR features a new exhaust system to free up 592 horsepower from the 6.0-litre V12 (up by about 40bhp from the standard Rapide) and hit a top speed of 338kph. AMR bits include the brand’s signature Stirling Green colour with lime green highlights, and new 21in wheels as well as splitters, sills, rear diffuser, and more carbon-fibre touches inside and out.

The Vantage AMR Pro on its centrelock wheels shod with Michelin Pilot Cup 2 tyres is a pure track machine on the other hand, as well as the most powerful V8 Vantage ever. Powered by a 500 horsepower naturally aspirated engine that also serves in Aston Martin Racing’s GT4 racecar, the Vantage AMR Pro is strictly limited to just seven cars, while the Rapide AMR gets a run of 210 cars.