With its 2014 reveal of the XE saloon, Jaguar Land Rover set a high standard for itself in terms of extravagant model launches. We were there at Earls Court back then with 3,000 VIPs and celebrities when the XE was airlifted across London by a helicopter, capping an event that reportedly cost JLR a whopping Dh24 million.

The 270-degree roll after a 15.3 metre-long jump makes it the furthest barrel roll in a production vehicle

So when we got the invite to the Jaguar E-Pace reveal last week, again in London, we expected the event to be no less spectacular. And it lived up to the expectations. During the premiere, the E-Pace set a Guinness World Record for the 'Furthest Barrel Roll in a Production Vehicle'. The compact SUV, driven by stunt driver Terry Grant, did a spectacular 15.3 metre-long jump complete with a 270-degree corkscrew-like ‘barrel roll’. “As far as I am aware no production car has ever cleanly completed a bona-fide barrel roll and therefore it has always been an ambition of mine to perform one ever since I was a boy. After driving the Jaguar F-Pace in the record-breaking loop-the-loop, it has been amazing to help launch the next chapter of the Pace family in an even more dramatic dynamic feat,” says Terry Grant.

An elated Terry Grant with the Guinness World Record certificate

The feat was the result of months of testing and analysis to arrive at the correct speed of run-up and ramps modelled using CAD. Click above to watch the record breaking act.