Audi has revealed a new simplified naming structure that will come into effect on new cars launching in the coming months. It’ll adopt a standardised nomenclature for the power output designations of its worldwide range of automobiles.
The names of the model series — from Audi A1 to Audi Q7 — will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric engines. The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus sub classifying its model range into different performance levels — each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case the numerals appear along with the engine technology — TFSI, TDI, g-tron or e-tron.
The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range.
A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8. They will retain their classic names in reference to their top position in the model range.
“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers,” said Dr. Dietmar Voggenreiter, board of nanagement nember for sales and marketing at Audi AG.
“The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” he concluded.