Nissan’s senior vice president of global design, Alfonso Albaisa, visited GEMS flagship school, Dubai American Academy, to meet and inspire students.
During his visit, Albaisa presented to over 400 students from Grades 9 to 11, encouraging them to consider a future career in design, sharing his experiences and successful life in design. The visit forms part of Nissan Design’s global speaker series — the ‘Roots of Design’ campaign, which launched earlier this year at the London Design Festival. Spearheaded by Albaisa, and inspired by his career and life in design, this grass-roots outreach programme engages high school students from around the world, encouraging them to pursue careers in arts, design and creativity.
Speaking about Nissan’s ‘Roots of Design’ campaign, Albaisa said: “We are at an inflection point for automotive design that is being driven by the emergence of new technologies. Meeting the opportunities of the moment requires not just a new approach to design, but also demands that we look everywhere for the next generation of design talent.
“After launching this campaign in London, I am proud to make Dubai the first stop in this worldwide effort to engage students, their teachers, and their parents from around the world in an ongoing conversation about the creative professions in design that they might not even be aware of. Our ‘Roots of Design’ programme plants seeds for the next generation of designers and artists everywhere,” Albaisa concluded.