How complete is the Infiniti line-up presently and, if at all, where do you see opportunities to bolster the range via new model additions?
Globally Infiniti has been on a product offensive that in the past two years have witnessed the introductions of models like the Q50, Q60, Q30, QX30 and the updated QX80 at the recent Dubai International Motor Show. In addition to all-new editions and model enhancements, we have also introduced our VR twin-turbo engines in the Q50 and had the global unveil of the world’s first Variable Compression-Turbocharged (VC-Turbo) engine last year.
How much scope is there for Infiniti to grow in the currently challenging market conditions in the ME?
The Middle East continues to be a region that presents significant opportunity for Infiniti despite the challenging conditions and it’s a key contributor towards the global growth of the brand. In terms of absolute numbers we have delivered nearly 5,200 vehicles in the region between January and October this year. Infiniti has also been focused on network expansion with the first ever Infiniti Certified Pre-owned showroom opening here in Dubai last year. We have also added to this with a brand-new flagship IREDI Centre in Bahrain, as well as further expansions in Jordan and Lebanon and a UAE addition in the pipeline.
It’s rumoured Infiniti will reveal a dedicated electric vehicle in 2019. What can you tell us about it?
We have a long track record of successful electric vehicle technology within the Renault-Nissan Alliance, which has sold more than 500,000 electric vehicles since 2010 – more than anyone. It is something we are considering. If and when the time is right, it would not be difficult for us to realise an Infiniti electric vehicle.