Audi’s year-end spurt has helped it to set a new sales record. In November, the premium brand delivered around 160,000 automobiles to customers worldwide, up 4.5 per cent year-on-year. The company once again saw a clear increase in North America (+13.6 per cent) and in China (+6.5 per cent), in Europe ( 0.1 per cent) sales came in on a par with the November figure for 2016. Cumulative global deliveries at the end of the month totalled around 1,699,550, 0.8 per cent below the reference figure from 2016.
“Despite the current challenges in some European markets we have achieved the highest November sales worldwide ever,” said Bram Schot, Board Member for Sales and Marketing at AUDI AG. Growth was boosted in November in particular with the sustained high demand for the Audi Q2 and the models in the A5 family. Among Audi’s three core sales regions, North America performed the most dynamically in the past month. 23,650 automobiles sold represent growth of 13.6 per cent in the region. Europe was dominated over the past few weeks by the market launch of the new A8. The flagship of the Four Rings went on sale in dealerships in the second half of November. Among the European markets, Italy (+4.2 per cent to 5,806) and Spain (+1.6 per cent to 4,242) once again performed positively.