Officially launched in the region last week, Continental’s new Generation 6 range of products offers car owners a selection of robust tyres designed to cope with the unique road conditions found across the region.

Set to go on sale across the Middle East early in 2018, they comprise three distinct product lines: ComfortContact 6 for smaller cars and city driving, UltraContact 6 for larger saloons and MaxContact 6 for high performance vehicles. They combine advanced German technology and all-round automotive know-how with local expertise to deliver unmatched levels of comfort and robustness, as well as first-class handling and braking abilities, ensuring one of the safest ranges of tyres on the market in line with the brand’s Vision Zero goal of eliminating fatalities, injuries and accidents on the roads. The robust design provides high resistance to damage from hazards such as potholes, debris and kerb impacts. All products feature the latest technological advances for enhanced grip, handling and braking, and quieter and more comfortable rides.

José Luis de La Fuente, Continental Middle East’s managing director, said: “The Middle East is a key market for Continental — our products very much lend themselves to the climatic and driving conditions encountered across the region. But we wanted to take our offering to the next level and provide our customers an even higher quality choice of tyres, so developing a range bespoke to the region was the natural next step.”