GMC closed out a solid year of global sales performance with a 3 per cent increase in total sales year over year and 1 per cent increase in retail sales year over year, for 2017.
Testament to the brand’s strong product lines, GMC sales in the Middle East were up by 26 per cent at the end of 2017 versus 2016 results, with the Sierra, Terrain, Yukon, and Yukon XL model results highlighted a growing demand in the region for trucks and SUVs. GMC achieved an all-time record Denali sales volume in 2017 — roughly one-third (29 per cent) of GMC vehicles sold worldwide were Denali, GMC’s highest trim. The pinnacle of design, performance and amenities, Denali also had its best month ever in December with 39 per cent sales penetration. Four models achieved 30 per cent or more in Denali sales for the year: Sierra HD (50 per cent), Yukon XL (63 per cent), Yukon (54 per cent) and Acadia (30 per cent).
“GMC had an outstanding year and continued to demonstrate its strong position in the broader GM portfolio,” said Duncan Aldred, vice president, Global GMC. “We introduced an all-new Terrain in a competitive and quickly growing segment, increased demand for the Denali sub-brand, and consistently delivered premium trucks and SUVs to our loyal and new customers.”
Commenting on the Middle East’s results, Sajed Sbeih, Head of Brand for GMC Middle East said, “The end of 2017 gave us some impressive results that were helped by the arrival of the all-new Terrain. These record sales volumes have also been boosted by the growing strength of the GMC brand in the region. By further aligning our brand’s core values of living life to a higher standard and the introduction of the ‘Like a Pro’ campaign, under the tagline ‘We are Professional Grade’, our connection to the customer has been further bolstered and has yielded improved results.”