In the first quarter of 2018, the Audi Group surpassed its revenue and operating profit of the prior-year period. The operating return on sales of 8.5 per cent was once again within the strategic target corridor.
This year, the brand with the Four Rings will launch more new models than ever before in the company’s history, including the first fully electric Audi as a volume model.
In addition to the management of model launches and phase-outs in the context of the Audi model initiative, which will be particularly intensive in the second half of the year, challenges arise from new industry-wide homologation requirements. From January through March, the company delivered 463,788 automobiles of the Audi brand (2017: 422,481), which is 9.8 per cent more than in the same period of last year. Unit sales increased significantly especially in North America (+10.2 per cent) and China (+41.9 per cent).
Despite slightly negative exchange-rate effects, the Audi Group’s revenue increased in the first three months of this year by 6.6 per cent to €15,320 million (2017: €14,378 million).
Positive impacts originated from new models that have been successfully established in the market such as the second generations of the Audi Q5, A5 and the sporty RS5.