Mini Middle East is following the BMW Group regarding its systematic development as a customer-centric mobility company with the announcement that it has signed a partnership with ekar, the first and largest carshare operator in the Middle East.
Mini will supply a selection of three Door and five door hatchbacks for the RTA program known as ‘Dubai Car’. The program allows ekar users to rent premium cars via ekar’s mobile app for 50 fils per minute, or 30 AED an hour. This price includes free fuel, free parking, and no additional insurance costs.
“We wanted selecting an ekar to be like choosing an item of clothing, whatever suits you that day. The only options for pay-per-minute car share in Dubai, however, were economy-level vehicles, and it was clear that ekar needed to add something different for our next tranche of 100 RTA Dubai cars, which increased our fleet to 200 cars. Through our partnership with Mini Middle East, we are now able to offer premium cars at our usual 50 fils per minute rate! Some called us crazy for keeping the price so low, but we look forward to seeing our beautiful new cars buzzing around the city, accessible to customers of all income levels and truly brightening the day of those who drive them,” commented Vilhelm Hedberg, ekar CEO and Co-Founder. Andreas Gollwitzer, Head of Mini Middle East said: “We are excited to introduce our Mini brand to existing and potentially new customers through this strategic partnership and provide them with solutions for a brighter urban life.”