Bugatti is milking its production run of the Veyron, limited to 300, with everything it can dig from its storied history, creating one-offs to entice buyers to spend their hard (or not) earned millions.
Then of course there are the record-setting specials and drop-tops to boost the sales figures as well.
So you see it’s not that easy being at the top — especially when the top is about to become very crowded with the LaFerrari, Porsche 918 Spyder and the McLaren P1.
The Woking car company is attempting to spread its P1 production run beyond the limit of 375 that was initially announced by virtue of a P1 spinoff.
Call it a high-performance P1, because the stock car is a bit tame with its mere 900 horsepower. So spies in Germany have already spotted this ultra-P1 prototype with McLaren’s test team and chief test driver Chris Goodwin wheeling the “XP2R” around the Nürburgring.
The agent reports that there was plenty of nervousness once the Woking team was uncovered at a petrol station, but adds that we can expect a production model in 2014 as an even more limited run of cars boasting 1,000bhp and a track-optimised chassis.