Over the last century, the Morgan Motor Company has made a name for itself as a purveyor of hand-built, retro-style sportscars. Established in 1910 by Henry Frederick Stanley Morgan, the brand’s cars gained a dedicated following over the decades. In the Forties and Fifties, when other carmakers embraced radical styling changes, Morgan stuck to designs from a couple of decades earlier and its cars were snapped up by customers looking to stand apart from the crowd. However, Peter Morgan, the founder’s son who took control of the company in the late Fifties wanted to infuse some modernity into Morgan’s cars and decided to commission a grand tourer boasting a streamlined fibreglass body with elegant, contemporary, flowing lines.
Named Morgan Plus 4 Plus, the new car was a drastic departure from the cars Morgan customers were used to.
There was no steel on wood construction, and the closed body with a bubble top roof and wind-up windows were all a shock to hardcore Morgan fans. Loyal aficionados were outraged and rejected the model, while potential new customers were put off by the crude chassis and bumpy ride. Although the initial plan was to build 50 examples, lack of demand led to production being stopped after just 26 cars were built. Needless to say, it was a financial failure, but the silver lining was Morgan started focusing again on retro designs and are still churning out gorgeous period sportscars.