Anything that blends the good qualities of two different segments into one is generally snapped up in the automobile market.
The wild popularity of crossovers is the biggest example. However, even such ideas that are typically guaranteed to be sure successes can flop if they are not executed properly. One such was the GMC Yukon XUV.
In theory, there was nothing wrong with General Motors’ idea to combine the practicality and comfort of an SUV with the utility of a pick-up truck. In fact, the ‘lifestyle pick-up’ is an idea that many manufacturers have used profitably, including Honda with its Ridgeline, and GM itself with the Chevrolet Avalanche.
But the problem with the XUV was in the way this idea was carried out.
Although it was touted as an ‘unprecedented’ and innovative vehicle, the XUV was essentially a long-wheelbase Envoy SUV with the roof cut off at the rear and replaced with a retractable cover and a foldable tailgate. This chop and rehash job meant the already unappealing looks of the Envoy were made even worse in the XUV. Heavy and unwieldy, it was not great to drive, and despite its utility pretensions, the XUV wasn’t capable of hauling any more cargo than a regular SUV of its size could. So it ended up being an SUV that traditional SUV buyers wouldn’t consider, and a pick-up truck that conventional truck buyers also did not want to own.
If all of this was not bad enough, incidents of the vehicle catching fire prompted a huge recall, denting its image further. Lacklustre sales prompted GMC to end the XUV’s production just 18 months after it was introduced.