Jaguar Land Rover’s Special Vehicle Operations (SVO) division has opened its new Technical Centre in the UK. The £20 milliion (Dh96 million) centre near Coventry will now serve as the headquarters of SVO, which came into being in June 2014 to concentrate on halo cars, personalisation, and classic car programmes. It will also incorporate different zones for manufacturing, paint, technical and customer commissioning as well as presentation within the 20,000 square metre facility.

“The new Special Vehicle Operations Technical Centre is a major step forward in meeting the desires of our most discerning customers. There are more than 200 skilled employees here that are committed to outstanding quality and craftsmanship in everything they do,” says John Edwards, managing director of Jaguar Land Rover Special Operations, adding that the centre has been inspired by a Formula 1 engineering centre.

Jaguar Land Rover will now invite its high net worth customers to visit the Technical Centre’s Bespoke Commissioning Suite, where they will be offered an “infinite range of possibilities” to visualise and customise their choice of vehicle from the JLR portfolio. “We will encourage customers to participate in the design of their own vehicles, to give a real sense of emotional connection to something that they have created; something unique,” says Greg Clark, director of Vehicle Personalisation. “Our aim is to progressively grow our portfolio to cater to, and exceed, the desires of our most discerning customers.”

Meanwhile, Coventry has also announced that Jaguar Land Rover Classic, the newly created spinoff that offers classic car sales, restorations, parts supply and driving experiences to owners and enthusiasts, will move to a new £7.5 million (Dh36 million) headquarters next to the SVO Technical Centre. The facility should be ready by year end, when the continuation Jaguar XKSS will make its world debut at the Los Angeles Auto Show. Production of the ultra-exclusive continuation Jaguar XKSS will be limited to just nine examples of the car originally made as a road-going version of the Le Mans winning D-type. More than five decades after the Browns Lane fire that burnt down some of the XKSS models, Jaguar will build the nine ‘lost’ XKSS sportscars for a select group of collectors and customers.