If you’re anything like us, you probably spend all of your time at various dealerships checking out all of the latest vehicles and test driving whatever has any fuel in it. But, not everyone is as obsessed about cars as us or has the time to visit their nearest showrooms to sample a particular model - but Genesis has a solution for those who are too busy thanks to its Valet Test Drive Program.

This premium VIP program gives driving connoisseurs across the Middle ­East a chance to experience a Genesis of their choice at a time and place of their choosing, so if you just can’t be asked to trudge out in the soaring heat to the showroom (and we don’t blame you, it’s boiling now!) the Valet Test Drive initiative - currently running in Kuwait and Bahrain and coming to the UAE (and Saudi Arabia) later this year – will be the perfect answer.

Here’s how it works: Upon scheduling a convenient Valet Test Drive via the dedicated enquiry form on the Genesis website, customers can benefit from a fully customizable VIP demonstration and product consultation, which covers every detail from time and place, engine selection, right down to a courtesy beverage of choice during the test drive. This enables enthusiasts to enjoy an up-close and personal opportunity with the design, performance, and luxury features of the G70, G80, or G90 models.

Delivered directly to their doors, a Genesis Valet product expert will arrive at the pre-arranged location to guide them through the many features and benefits that make Genesis the perfect blend of performance and luxury, as well as answer any questions they might have.­ Customers can then test drive the vehicle to mimic the roads and environments most often encountered throughout their daily lifestyles.

“At Genesis, we strive to sell more than just a car; we are selling a premium lifestyle experience, which is customer-centric by nature and at the forefront of enriching drivers’ aspirations in new and innovative ways,” explains Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East.

“With Valet Test Drive, we have broken free from the conventions of traditional test drives, with customer convenience becoming a key priority and serving as the central element that drives the way we deliver our services. This is why our exceptional Genesis Valet Consultant is at your service – anytime, anywhere. We seek to provide a high end seamless Test Drive experience from enquiry to consultation on the best terms possible, and at all stages of the journey, from online to offline.”