Premier Motors, the official Ferrari dealer in Abu Dhabi, hosted a special preview of the first dedicated showroom in the UAE capital for the Italian supercar brand.

The new showroom spans nearly 2,000 square metres, over two levels, with its interior reflecting the new Ferrari global corporate identity. 

Raid Abusitta, Vice-President, Ferrari at Al Tayer Motors said: “This new facility will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients in Abu Dhabi. Similar to our Ferrari showroom in Dubai, we have imagined the space to be a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love of the brand and connecting with our knowledgeable team.”

The ground floor of the showroom features a main display area, which accommodates the entire Ferrari range, alongside a client area, where guests can relax in a lounge with a private coffee bar. There is also a Configurator Room offering a selection of leather, exterior paint and other options and materials.

Ferrari Approved, the brand’s pre-owned certification programme, is also offered through the showroom. The Premier Motors Ferrari showroom is open from 8.00 am to 8.00 pm from Saturday to Thursday.