Historic British lubricants brand Duckhams has officially launched its product range in the UAE. Established back in 1899 by chemist and businessman Alexander Duckham, the brand boasts quite a significant legacy in the world of automobiles and motorsport. Credited with launching Europe’s first multi grade engine oil and the first synchromesh gearbox oil, Duckhams has also sponsored some of the greatest names in motor racing such as John Surtees, James Hunt, Jacky Ickx, Ronnie Peterson, Nigel Mansell, Ayrton Senna and David Coulthard.

In the UAE, Emirates for Universal Tyres, part of Abdullah Al Masaood & Sons Group, will be the exclusive distributor for the brand.

“The Duckhams team is extremely excited to launch our iconic British brand in the UAE market. We intend to create a future as glorious as our past and the launch in the UAE will prove to be an important milestone in that journey. Our regional office in Dubai is looking forward to propel the brand in the Middle East region with this exciting launch,” says Jabir Sheth, Duckhams Chairperson.

“For Duckhams, Emirates for Universal Tyres is the perfect partner with an outstanding customer portfolio, well established market coverage and marketing expertise. We hope to help them grow their business by delivering exceptional quality products and services to our customers,” adds Sheth.

Duckhams aims to revive the brand’s appeal through partnerships with OEMs, motorsport promotions, and sponsorship of rally events.