The Lotus Emira has arrived in Dubai as part of its global tour. The sportscar, which is the Hethel carmaker’s last model to be powered by an internal combustion engine, will be showcased at the Lotus showroom on Shaikh Zayed Road until October 14 before moving to Abu Dhabi.
Promising a blend of supercar aesthetics and everyday usability, the Emira is lightweight, nimble, mid-engined, exotic looking and has prices starting at Dh315,000. Lotus says owners can expect more practicality, comfort, functionality and technology than previous models from the brand.
Customers who want to order a Lotus Emira V6 First Edition can spec their car using the configurator that’s now live at www.lotuscars.com. Power comes from the Toyota-sourced and Lotus-honed 3.5-litre supercharged V6 engine, mid-mounted behind the two seats. Pushing out 400hp, the six-pot is mated to a six-speed manual gearbox and hydraulic power-assisted steering. An automatic gearbox is also available.
The V6 First Edition comes with six colour options; Seneca Blue – which was seen at the car’s launch in July – plus Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey. More colours will be available during 2022.
Other exterior details of the V6 First Edition include LED lights all round, a titanium exhaust finisher, heated power-fold door mirrors and rear parking sensors. The Lower Black Pack is fitted as standard, which means the front bumper air blades, front splitter, side sills and rear diffuser are all in finished in gloss black.
“It is a pleasure to be showcasing the Emira in Dubai for the first time with our partners Adamas Motors. The Emira has been met with universal acclaim since it made its public debut in July and anticipation for its arrival in the Middle East has been high. We look forward to hearing what our customers have to say; I have no doubt there will be great appreciation for the new model in the region, as there has been on a global level so far,” said Dan Balmer, Regional Director, Asia Pacific and Middle East, Lotus.
Karl Hamer, CEO, Adamas Motors, added: “We are proud to launch the Lotus Emira today in Dubai, the first of an exciting range of new products from Lotus. Adamas Motors continues to invest in the UAE and Asia Pacific, as we grow our business and continue our aim of class-leading customer satisfaction.”