Volvo has been on a roll of late. The financial freedom and new direction that came with Chinese investment in the brand has propelled the Swedish carmaker into the forefront of automobile design and technology, and it’s been churning out new models with a vengeance. With all these new models, including the XC90 SUV, S90 saloon and the V90 estate, Volvo has added sustainability as a long-term commitment along with its historic pledge to safety. Following up on its commitment to offering plug-in hybrid variants of every model, Volvo has now announced that it aims to sell one million electrified cars by 2025. The carmaker plans to achieve this by offering at least two hybrid versions of every model in its range and launching its first all-electric car in 2019.
One million electrified vehicles by just one brand seems to be quite an ambitious goal, as the total worldwide plug-in electric vehicle sales reached one million just late last year. But Volvo president and chief executive Håkan Samuelsson is confident. “It is a deliberately ambitious target,” he says adding that “It is going to be a challenge, but Volvo wants to be at the forefront of this shift to electrification.”
Volvo has already laid the foundation to achieve this target by developing two new vehicle architectures – the Scalable Product Architecture (SPA) and Compact Modular Architecture (CMA), both of which are capable of slotting in hybrid or all-electric powertrains. While the larger 90 series and 60 series cars will BE built on SPA, a smaller 40 series built on the CMA underpinnings will be launched soon. As per the new decision, all these models will have electrified versions.
This new commitment, called ‘omtanke’, which means ‘consideration’ or ‘caring’ in Swedish, is one of many made by Volvo, including imposing climate neutral operations by 2025, reserving 35 per cent of the company’s leading positions for women by 2020, as well as its most ambitious vision, which states that by 2020 no one will be killed or seriously injured in a new Volvo.