Honda Middle East has launched the new 2017 Accord saloon with a ‘do’ at a fancy Jumeirah hotel.

According to the Japanese manufacturer the new Accord gets “a major facelift with sportier, more sophisticated styling”, and while the car does look quite sharp in the metal it’s certainly nothing major. There are styling creases here and there, some extra chrome and LEDs, plus new 17in and 18in wheel designs. Really though, unless you know what to look for you probably won’t even notice the cosmetic changes.

Honda, however, has added an additional grade to the line-up in the new Accord DX, which throws in features like Vehicle Stability Assist and Curtain airbags as standard kit. Honda says you won’t find that in any rival model, as the DX is specifically introduced in the UAE to vie for fleet sales, so expect to see some with RTA or Avis logos soon. Meanwhile, in America, Honda chose to launch the 2017 Accord Sport Special Edition as a trim level offering, which we aren’t getting here.

Instead, Honda Middle East is offering familiar old Accord EX, EXL and LX grades, plus a 3.5-litre V6-engined EX Sport, which features paddle shift controls. All cars, even the base 2.4-litre EX, get remote engine starting so you can prime the car before you get in it and have the climate control working already. Higher spec levels throw in a new-for-2017 lane-watch feature, wide rear-view camera, and high-end sound systems with 7.0in touchscreens for audio controls.

As for those engines, nothing has changed; you have choice of a 189bhp 2.4-litre and a V6 making 278bhp. What is new, though, is a suite of safety tech like adaptive cruise and Honda’s Collision Mitigation Braking System.

Honda Middle East has announced that the new Accord will be available in the region soon. However, the car's availability in the UAE has not been confirmed yet.