With the SUV/CUV segment by far the most profitable for carmakers at the moment and with this trend set to continue well into the future, it isn’t a surprise to see more and more new models being offered. However, the one you see pictured isn’t just a new SUV – it is the first SUV by Seat.

Called the Ateca and to be launched later this year, the Volkswagen-owned Spanish brand has taken its sweet time to join rivals marques such as Nissan and Renault with a family hauler of their own. But, it could prove a great move; by biding their time and seeing what consumers like and dislike about models in the popular segment, they may have created the perfect car. Er, if such a thing could ever exist. It can’t so we’ll just move on to what we know about the newbie.

On the looks front, it takes design cues from the Leon hatchback but shares its platform with the new Tiguan (and Skoda Yeti) but it’s shorter than the VW. It features an angular grille to go with the angular headlights and the body has a lot of sharp creases in a bid to give it some character. We like the roofline which slowly tapers down to the rear (the window kink is a nice touch) while the wheel arches look slightly squared off and have a black plastic trim running inside them and all the way around the car. It rides on 18in two-tone alloys, has an electric tailgate and a rear view camera.

It seems to be a practical runner what with more than enough room for five adults along with a bigger boot than the Qashqai and Kadjar standing at 510 litres (that’s if you opt for the front-wheel drive model; all-wheel drive Atecas have a 485 litre boot) and if you thought the front end looks like the Leon, well, the interior does too. It’s as angular on the outside as it is on the inside and packs a 5.0in infotainment system (6.5in and 8.0in options are also available – but the 12.3in digital dash in the new Tiguan won’t filter down to the Ateca…) and it’ll be loaded with safety systems too. Traffic Jam Assist, Emergency Assist and Traffic Sign recognition are just some of its features. Power will come from a choice of two petrol and three diesel engines mated to a manual or DSG gearbox and Seat plans to undercut its rivals when it goes on sale but this won’t be last SUV we see from them; plans are already in place to offer two more models in the near future – one of which will be a compact crossover that’ll slot underneath the Ateca and cost even less.