Audi is set to give Land Rover, BMW and Mercedes some sleepless nights with its Q8 concept which was revealed at the 2017 Detroit motor show and it might just pip the Range Rover, X6 and GLE Coupé in the battle for the best premium SUV.

The concept which is 40mm lower than the current Q7, features a sloping roofline and embraces a wider version of Audi’s single-frame octagonal grille that is flanked by new matrix LED headlights and prominent air intakes with an aluminium blade elements on the lower fascia area. It is a bold look for sure while the rear has LED lights that stretch across the width of the handsome SUV and Audi says this will be a signature feature on future e-tron models. The beefy wheel arches house 23in alloys that are hiding carbon-ceramic brakes and it has full adaptive air suspension system and as for the cabin, which looks resplendent with all the Nappa/Nubuck leather, soft-touch surfaces, aluminium accents and high-gloss carbon appliques, the highlight has to be the new wraparound dashboard and a host of new tech. Some of that includes a 12.3in Virtual Cockpit display that has more functionality and a higher resolution while a new ‘control and display concept’ replaces the traditional touchpad and knob-driven Multi-Media Interface. It has a 680-litre boot but just four seats - but once this one is green lit for production, it’ll pack a five-seat layout.

Power is supplied by a 3.0-litre TFSI V6 and an electric motor (mated to an eight-speed automatic and Quattro four-wheel drive) for a combined output of 438bhp and 700Nm of torque. It can hit 100kph from rest in 5.4 seconds and has a top speed of 250kph.

“The Q8 concept is an Audi in peak form. It demonstrates the strengths of our brand in both technology and design while providing a glimpse at a future full-size, production SUV,” said Dietmar Voggenreiter, member of the board of management for sales and marketing at AUDI AG.