British sportscar start-up Avatar, which unveiled a prototype early last year, has revealed its first production sportscar, also badged Avatar.  Shown at the 2017 Performance Car Show in Birmingham this week, the car has received more than “100 refinements” over the earlier show car, according to the Devon-based carmaker.

Tipping the scales at a meagre 695kg, the Avatar is powered by the same 2.0-litre turbocharged four-pot that powers the Ford Focus.  Good for 250bhp,  the Avatar Roadster will hit 60mph (96kph) in just 4.0 seconds before hitting a top speed of 145mph (233kph). There’s also a more hard-core version that’s borrowed the 2.3-litre turbocharged engine from the Focus RS, which does the 0-96kph sprint in just 3.6 seconds. Transmission options include a six-speed manual gearbox, or a seven-speed paddle-shift sequential racing gearbox.

“After showing the prototype we realised that our customers wanted more. We listened and have responded to our customers who loved the superb performance and fine handling but wanted more refinement and features so they could use the car for more than just track days,” says Dylan Popovic, director, Avatar Sports Cars. Popovic also points out that the suspension geometry has been altered, steering rack ratios adjusted, and the cabin ergonomics improved with “intuitive switchgear.” New no-cost options include an audio system with Apple Car Play and Android Auto compatibility, as well as climate control.

The car will be built by company founder Terry Matthews’ already established venture, Marlin Sports Cars. And it’s guaranteed to be exclusive as no more than 50 of these will be built. Production begins in a few months and prices start at £39,990 (Dh179,000).