With a Drift mode, a barking exhaust, loud blue paint and lots of airtime in video games like Forza 6, the Ford Focus RS was destined for celebrity status in the car world, especially among the younger generations of buyers.
Thanks to all-wheel drive and 350 horsepower from a turbocharged lump the Focus RS has become the hot hatch by which others are now measured.
For its latest Focus RS trick, Ford scoured enthusiast blogs, fan forums and Facebook groups to find out what made Focus RS people tick, and get inspiration for a new limited edition 2018 Focus RS.
And what the internet wanted, the internet got — chiefly, a standard-fit mechanical limited-slip differential, new colours, and interior and exterior styling updates. Ford claims that fans talking to each other and performance enthusiasts commenting online got the Blue Oval motivated to release the special edition Focus RS.
Available in its signature Nitrous Blue hue, or the new Race Red colour, the car features a contrasting gloss black roof to make it stand out, while the exterior mirror caps, that sizeable rear spoiler, and the now-standard 19in wheels also get the gloss black look.
Inside, Ford’s spruced up this 2018 model by fully loading it with kit such as leather Recaro sports seats, a voice-activated satellite navigation system, and some carbon fibre skin wrapping bits like the door handles, handbrake level and naturally, the turbo boost gauge surround…
What the enthusiasts really caps-locked over on the internet though, with plenty of exclamation points and angry emojis, is the need for a standard mechanical limited-slip differential — a need that the Ford Performance team duly met with a Quaife unit in the front axle to further improve the Focus RS’ handling.
Ford Performance marketing boss Henry Ford III, Henry Ford’s grandson, said that the team listened and spoke to Focus RS owners and fans, “reading comments and suggestions on enthusiast websites, and even studying various forum Photoshop renderings.”
With the new Quaife LSD Ford says that drivers can stomp the loud pedal and use the 2.3-litre four-cylinder turbocharged engine’s full might.
The Ford Focus RS will reach 100kph from rest in 4.7 seconds, and Dynamic Torque Vectoring can send 100 per cent of the grunt to the rear wheels.
It just goes to show that sometimes shouting on the internet can get things done.