Honda chose the fancy St. Regis Al Habtoor Polo Resort & Club to launch the 2018 Accord and the location could not have been more apt for the new 10th generation saloon sure looks to be a classier affair than ever. Oh, and the fact that its biggest rival Toyota used the same resort to launch the all-new Camry a week earlier may have had something to do with it. If you can’t beat them, join them — right?

Anyway, Honda’s perennially best-selling mid-size saloon, which is new from the ground up and built on a new platform (it has a lower, wider stance and a lighter and more rigid unibody structure and along with a lighter and more sophisticated chassis), has a starting price of Dh94,900 for the 198bhp 1.5-litre turbo which is mated to a CVT up to Dh140,000 for the 247bhp 2.0-litre turbo which comes paired to a new 10-speed automatic. There’s no V6 this time but that shouldn’t matter — not when the blown 2.0-litre can hit 100kph from rest faster than the Camry’s six-pot, 5.8 seconds compared to 6.3...

 Available in ten exterior colours the all-new Accord has a longer wheelbase than the previous model which results in 48mm more rear legroom and it is composed of 29 per cent high-strength steel which just happens to be the highest for any mass-produced Honda.

The Sportback design looks good (the Camry has gone that way too, and we like it) while the cabin packs all sorts of technology including a floating 8.0in infotainment screen. What’s more it is as safe as houses thanks to Honda Sensing suite which nets you a Collision Mitigation Braking System, Lane Keeping Assist, Road Departure Mitigation, Lane Departure Warning, and Adaptive Cruise Control. So, what’ll it be — the new Accord or the new Camry?