Porsche used its 70th birthday bash to announce the name of the production version of its battery-charged Mission E concept and — true to form for the Stuttgart carmaker — it’s straight out of left-field.
Following the general naming theme of the Cayenne, Cayman and Macan, the newbie has been dubbed ‘Taycan’ and this moniker roughly translates to a “lively young horse”, which is reference to the leaping steed that’s featured at the centre of the Porsche crest since 1952.
Just as Cayenne and Macan seemed like odd names when they were first announced, so too is the case with Taycan, and the cyber-gagsters have already dished out a swag of comedy memes, most of which leverage off the Liam Neeson blockbuster ‘Taken’. But these jokesters should be aware the name is actually pronounced “Tie-Can”.
The Taycan launches at the end of next year, and Porsche is currently in the completion stages of a Dh3bn revamp/extension of its Zuffenhausen manufacturing facility to enable it to annually roll out 20,000 units (perhaps more if there’s strong demand) of the electric sportster. Revealed in concept form at the 2015 Frankfurt motor show and formerly known as the Mission E, the concept derives propulsion from a pair of synchronous electric motors (PSM) with a system output of over 590bhp, enabling it to sprint to 100kph in “well under 3.5sec” and to 200kph in under 12 seconds. Unlike some of its rivals (read: Tesla), Porsche claims these performance stats are repeatable even after multiple attempts. The company also quotes a maximum range of over 500km according to NEDC norms.
The Taycan signals an important shift for Porsche as the company plans to invest more than Dh26b in electromobility by 2022, doubling the expenditure it had originally planned. Of this added spend, around 15 per cent will be used for the development of Taycan variants and derivatives and about one third for electrification and hybridisation of the existing product range.