Volvo Cars, the premium car maker, revealed the new S60 midsize premium sports saloon at the company’s first US manufacturing plant in Charleston, South Carolina.
The new Charleston plant is officially inaugurated earlier this week. The combined car launch and factory opening reinforce Volvo Cars’ commitment to the US, an important market for the company and its new premium sports saloon. The new S60 is the first Volvo car made in the US.
“The new S60 is one of the most exciting Volvo cars we’ve ever made,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “It is a true driver’s car that gives us a strong position in the US and China sedan markets, creating more growth opportunities for Volvo Cars.” The new S60 is the first Volvo car to be sold without a diesel offer, signalling the company’s industry-leading commitment to electrification and a long-term future beyond the traditional combustion engine. In 2017 Volvo Cars was the first global car maker to announce its strategy that from 2019 all new models will be electrified. Two turbocharged and supercharged plug-in hybrid petrol engines will be available in the new S60.
In a first for the segment, customers can access the new S60 via Volvo Cars’ new premium subscription service Care by Volvo, which offers car access with no down payment via a monthly flat-fee subscription rather than ownership. Care by Volvo makes having a car as transparent, easy and hassle free as having a phone.