In Tony Stark-like fashion, Hyundai unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018 which features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. Production is scheduled to begin in December, with the first units available in the first quarter of 2019.
“Hyundai’s ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base,” said Vice President Minsoo Kim, head of Marketing Division, Hyundai Motor Company.
The Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. Other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front-fender Iron Man mask badging, Stark Industries lower fascia and rear door decals. It also has Iron Man-engraved headlamp internal surfaces and custom 18in alloys with Iron Man mask center caps. Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and center stack featuring Iron Man visual graphics, and a custom seat design. The Kona Iron Man Edition will be available to customers via a limited global production run.