The all-new Kona, Hyundai’s premium subcompact SUV, has officially arrived in the UAE, targeting young drivers pursuing an active, fast-paced lifestyle — and the fourth-gen Sante Fe is coming this month too.

The new premium SUV has been equipped with the latest technology in drivetrain, convenience, safety and driver assistance features. Hyundai has created an all-new model that meets the highest customer expectations.

It features a head-up display which projects relevant driving information directly into the driver’s line of sight, and the floating navigation touchscreen, in its ergonomic position, allows drivers to stay tuned to the traffic ahead at all times. With Hyundai Smart Sense active safety and driving assistance systems, the Kona is one of the safest vehicles in its segment, proven by a five-star safety rating from Euro NCAP, with safety features like Forward Collision Warning, Lane Keeping Assist, Blind-Spot Collision Warning and Rear Cross-Traffic Collision Warning. Kona improves fuel consumption and CO2 emissions up to 20 per cent compared to a conventional 6-speed automatic transmission. Meanwhile, the new-generation Santa Fe is set to arrive in Africa and Middle East markets this month, offering customers outstanding design, the latest safety features, and a great value-for-money ratio. It will build on Hyundai’s strong SUV heritage, developed through successive generations since the launch of the first Santa Fe in 2,000.

The fourth generation Santa Fe is expected to attract more customers with its premium design, more space and advanced technology. It is Hyundai’s flagship SUV, offering remarkable roominess and innovative comfort features that enhance the customer’s daily life.

Last but not least, the ‘N’ brand philosophy and vision has been unveiled at the Nürburgring in Germany, highlighting the company’s goal to create high performance vehicles that adhere to high standards of excellence, while giving drivers vehicles that are as fun to drive as they are practical. The N brand is expected to arrive in the Africa and Middle East region from 2019.