It’s difficult being the purveyor of high-end, super-exclusive merchandise. In the upper echelons of the market, customers are highly discerning, and with limitless amounts of money at their disposal, are constantly on the hunt for products that let them stand out from their peers. In the car business, nobody knows this better than Ferrari, who are past masters at keeping customer interest alive in their models by offering them a constant supply of special editions and one-offs. For those who demand more than the ‘ordinary’ 488s and the 812s, the Italian automaker has launched a new limited-edition special series called ‘Icona’.
Under this series, Ferrari has unveiled two new, limited-edition models, the single-seater Monza SP1 and the two-seater Monza SP2. The new models take design cues from the 166 MM, 750 Monza, and 860 Monza, three of the racing legends from the Fifties. The roofless “barchetta” body style is a nod to these iconic Prancing Horse models of
Revealed at the company’s Capital Market’s Day at the factory in Maranello, these special editions are aimed at dedicated clients and collectors. Ferrari says the Monza SP1 and SP2 will have the best weight-to-power ratio of any barchetta, thanks to the extensive use of carbon-fibre in construction. Both the cars are powered by the most powerful engine Maranello has ever built, the 810 horsepower V12 that helps them dash from 0-100kph in 2.9 seconds and do 0-200kph in 7.9 seconds.
While the design around the monolithic form has been kept pure and simple, the designers chose to give both the cars doors that open upwards. The all-carbon-fibre one-piece bonnet-wing assembly is hinged at the front to showcase the V12 engine once open. The bodyshell of both cars, is made entirely from lightweight carbon-fibre, so are cabin trims.
In the absence of a windscreen, managing the aerodynamic flows inside the cockpit was a bit of a challenge, which was solved by the patented “Virtual Wind Shield” which has been incorporated into the fairing ahead of the instrument panel and the steering wheel, and which deviates a part of the air flow to maintain driving comfort.
In case, two ultra-exclusive models aren’t enough to grab the loaded gentlemen drivers’ attention, Ferrari, in collaboration with two leading luxury brands, Loro Piana and Berluti, has created a whole range of associated apparel and accessories. The driver’s selection includes racing overalls, jersey, helmet, gloves, scarf and driving shoes. If you were sitting around depressed worrying how to spend those few surplus millions, these two cars and their accompaniments could well be your antidote.