Bugatti president Stephan Winkelmann announced the brand will retire from chasing speed records – after setting a brand new one of course. Le Mans winner and Bugatti test driver Andy Wallace hit an incredible 304.772mph (490.484kph) in a go-faster Chiron at Ehra-Lessien and it became the first hypercar to break the 300mph barrier. Now, the storied carmaker is building 30 units of the prototype which makes the new Chiron Super Sport 300+ the world’s fastest production car.

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Priced at $3.89 million before taxes, the hypercar boasts a quad-turbo 8.0-litre W16 motor (shared with the limited-edition Centodieci revealed recently during Monterey Car Week) making 1,578 horses and if you’re wondering just where you can unleash them, Bugatti will grant you access to its Ehra-Lessien test track to put the pedal to the metal! It also has magnesium wheels and naked carbon fibre bodywork however the orange trim on the prototype isn’t obligatory (you can actually have the car finished in whatever colour you desire). We like it and if we had the cash we’d keep it and there’s good news for those that want to scare their passenger; though the Chiron used for the record run only one seat and a roll cage the production version will have a passenger seat (and no roll cage but owners might be able to spec one). Apart from that, it is basically the same as the 304mph bullet as it shares the sleek aero-efficient bodywork, aforementioned motor (nicknamed Thor) and the same longer ratio gearbox.

Photo: Supplied

“We have shown several times we make the fastest cars in the world. In future we will focus on other areas,” Winkelmann said. You can expect those to probably mean making an SUV...