Genesis, the luxury offshoot of South Korean auto major Hyundai Motor Group, has officially launched the GV80, its first SUV. Introduced first as a concept at the 2017 New York motor show, the GV80 has been spotted testing in disguise for a while now, and was teased in a set of pictures early this month. It joins the lineup alongside the G70, G80 and G90 saloons and shares signature Genesis design elements with these models.

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The Crest grille, flanked by Quad headlamps and the character line that runs along the length of the SUV give it an unmistakably distinct connection to the rest of the Genesis family. “We enjoyed the challenge to apply ‘Athletic Elegance’ design language to SUV architecture,” said Luc Donckerwolke, Executive Vice President, and Chief Design Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles. The Quad Lamp graphic will become the most recognizable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity,” Donckerwolke added. Genesis says the GV80’s body structure is enhanced with hot-stamped, high-strength steel, and lightweight aluminium is used on the doors, bonnet, and tailgate helping keep its curb weight relatively low.

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The cabin design is elegant and understated, with the thin air vents that run across the passenger compartment enhancing the air of roominess. A 14.5-inch, split-screen infotainment display takes centre stage on the dashboard. Buttons and knobs have been kept to the minimum giving the console an uncluttered look.  The centre console houses an integrated controller with handwriting recognition that helps users set a destination or enter data without having to operate a keyboard on the navigation screen.

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GV80 features Road Active Noise Cancellation (RANC) technology, which Genesis claims to be a world-first. It reduces road noise while driving using digital signal processing technology. Another purportedly world-first technology is an active motion driver’s seat that contains seven air cells that help minimize fatigue. One-touch comfort control allows the second row seats to be controlled from the front to offer “limousine-level relaxation.” Heated and ventilated seats are available in the first two rows.

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The GV80 is based on a rear-wheel-drive platform with all-wheel drive as an option. GV80 has been launched in the home market of South Korea with a Genesis-exclusive, 278 horsepower 3.0-litre six-cylinder diesel engine, however, two turbocharged petrol engines will be available in the GV80 for other markets. Models equipped with all-wheel drive will feature an electronically controlled Limited Slip Differential at the rear axle, while the electronically controlled suspension with road preview helps provide optimal ride comfort by recognising information on the road ahead in advance via the front camera.

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The GV80 also comes equipped with standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security and comfort. “When it comes to safety, GV80 is designed not only to offer protection to its occupants in the event of an accident, but also from accidents from happening at all,” said Albert Biermann President, Hyundai Motor Co Ltd. These include Smart Cruise Control with Machine Learning, an artificial intelligence-based navigation technology, Highway Driving Assist II, a system that assists the driver in a wider variety of situations than before, including lane change when the turn signal is used, and helping to merge in congested situations, Forward Collision-Avoidance Assist, which automatically brings the GV80 to a stop in situations where there is a risk of collision with an approaching vehicle on the left or right side of an intersection, Blind-Spot Collision Avoidance Assist, Rear Cross-traffic Collision-Avoidance Assist and Driver Attention Alert Warning among others. GV80 also includes 10 standard airbags, including a centre-mounted airbag between the front occupants to mitigate interior impact.