The all-new Kia K5 has been launched in the Middle East. Essentially the next-generation Optima with a name that has previously been used in the Korean market, the new saloon gets a sleek, fastback profile.

The fastback evolution of Kia’s global best-selling saloon features a new design with a driver-focused interior, latest technologies, and all-new powertrain options.

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The K5’s design marks a new era for Kia, as the South Korean carmaker embraces a new styling direction for its family of cars and SUVs. Designed in collaboration between all three of Kia’s design studios in North America, Europe and Korea, Kia says the K5 marks a greater leap forward between generations than any of its predecessors.

The all-new K5 is longer and wider than its predecessor. The length of the new model has been extended by 50mm to 4,905mm and the width by 25mm to 1,860 mm. The wheelbase is extended to 2,850mm providing a stable driving character. A 20mm drop in height to 1,445mm creates a low-slung sporty profile.

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“From the UAE to Oman, KSA to Kuwait, GCC drivers are renowned for being some of the world’s most discerning motor enthusiasts, having cultivated a deep-rooted and keen-eyed appreciation for first-class cars,” says Yaser Shabsogh, Chief Operating Officer, Regional HQs, Middle East & Africa, Kia. “The athletic K5 is designed to measure up to and exceed the expectations of such ardent car lovers, emphasising Kia’s commitment to stellar engineering and thrilling auto adventures,” he adds. 

Kia claims the K5’s suite of advanced safety, connectivity, and infotainment technologies make it one of the most high-tech, comprehensively-equipped cars in its class. Voice recognition software allows drivers to use voice commands to control a range of features in the car, including climate control, electric windows, heating for the steering wheel, seats and rear glass, and the audio system. The cabin gets an optional 10.25-inch touchscreen infotainment system, incorporating audio-visual navigation, and Kia’s new 12.3-inch high-resolution digital instrument cluster providing information to the driver.

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The K5 is also available with an 8.0-inch head-up display, which projects driving information on to a small glass panel in the driver’s line of sight. The system displays alerts from the car’s driver assistance technologies, details of vehicle speed, and turn-by-turn navigation instructions.

There is a range of passive and active safety and driver assist systems protecting occupants and other road users. Kia’s Advanced Driver Assistance Systems (ADAS) include Forward Collision-avoidance Assist, Blind-spot View Monitor with Surround View Monitor and Blind-spot Collision-avoid Assist, Smart Cruise Control or Navigation-based SCC, Lane Following Assist, Driver Attention Warning, and Highway Driving Assist.

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The new model is on sale across the region, including markets such as the UAE, KSA, Kuwait, Oman, and Jordan since Friday, May 1. Prices in the UAE start at Dh72,900.