Jeep has brought back its premium Grand Wagoneer nameplate, albeit in concept form. The official global reveal in Detroit today follows several months of teaser images as well as spy photos of test vehicles. The concept marks the rebirth of a classic premium American SUV nameplate, introduced first in 1962 as the Wagoneer, later evolving to Grand Wagoneer in 1984.

The Grand Wagoneer Concept’s exterior design is anchored by an Obsidian Black-accented grille featuring the Jeep brand’s iconic seven slots, each lit to create a signature LED design. On either side of the grille sits twin bi-functional LED projector headlamps that are cradled by genuine teak wood.

Photo: Supplied

LED taillamps wrap from the rear quarter panel to the back of the vehicle and create a distinctive signature at the back as well. A subtle rear diffuser sits below the power tailgate, aiding in the vehicle’s aerodynamics.

The Grand Wagoneer’s interior can seat up to seven passengers. The front- and second-row get captain’s chairs, while the third row is a first for the nameplate.

Photo: Supplied

In a nod to the original Grand Wagoneer that famously featured wood on its exterior, the Grand Wagoneer Concept also uses genuine heat-treated lacewood in the cabin.

Photo: Supplied

The Grand Wagoneer Concept features a plug-in hybrid electric vehicle powertrain system, in line with the Jeep brand’s plans to offer electrification options on all models in the next few years.

“Our new Grand Wagoneer Concept marks the first step in the rebirth of Wagoneer – a true and rare premium American icon,” said Christian Meunier, global president of the Jeep brand – FCA. “With the electrification of each Jeep nameplate coming in the next few years, and the reintroduction of Wagoneer, we are quickly expanding into new segments and more premium space.”