How has Mercedes-AMG fared from a sales perspective in the Middle East over the past year?

Mercedes-AMG cars are some of the most sought-after vehicles on the road, and that is clear from our record year in 2016, when more than 100,000 AMG cars were purchased worldwide. We are extremely proud of the diverse range of AMG models we have introduced to the Middle East market this year. In total we have launched eight models in the region, so there is now an AMG to suit the needs of every customer.


Do you see any gaps in the Mercedes-AMG line-up where additions could be made?

We have already grown beyond the popular eight-cylinder models of the 63 Series, with models like the compact four-cylinder 45 Series models, and the wide range of V6-powered 43 Series models that enable entry into the athletic AMG range.

We continue to focus our efforts on electric performance. At this year’s Dubai International Motor Show, we have also introduced the highly anticipated GT Concept and Project ONE. The Project ONE combines outstanding track performance with exemplary efficiency and the four-door GT Concept car is a completely new development, and it demonstrates that thrilling performance can be electric.


How big a challenge do ever-tightening emissions regulations pose to a high-performance operation such as Mercedes-AMG?

At Mercedes-AMG, we are on an electric offensive — driven by the belief that demands for emission-free automobiles will only grow over the coming years as the stigma on electric vehicles gives way to acceptance and desirability.


You opened a dedicated Mercedes-AMG showroom in Tokyo earlier this year. Do you see a place for a similar showroom in the UAE?

Yes. In 2018 an all-new dedicated AMG showroom will come to Abu Dhabi.