Abu Dhabi Motors, BMW Group’s importer in the Capital, once again claimed the title of the best-performing BMW Group importer in the Middle East in terms of sales, customer retention, brand equity and customer satisfaction in 2017, with total sales exceeding 15,000 new cars.
Marking its seventh consecutive year at the top and the ninth consecutive year of increased sales, strengthened 8 Years aftersales service packages, the continuation of several strategic partnerships with major organisations and exciting launches were some of the factors fuelling the company’s ongoing growth supported by the utmost commitment and professionalism of its outstanding employees. The continued success of top-end models, mainly the BMW X5, X6, BMW 5 Series and BMW 7 Series largely drove the importer’s impressive sales results. 2016 was the first full-year of the new 7 Series, and 2017 was the first full-year for the new 5 Series models — while the all-new BMW M760Li xDrive with 610bhp was another high. Mini also experienced a strong year in the Capital, with the new Countryman proving to be the most popular model.
Abu Dhabi Motors’ continual pursuit of excellence was demonstrated by another highlight for 2017 when it took home three honours at the global ‘Excellence in Sales’ global awards — Best importer in Sales, Best BMW 7 Series Importer, and Manager of the Year award for Arno Husselmann, General Manager of Abu Dhabi Motors. Commenting on another successful year, Husselmann said: “The ongoing support of our many loyal customers is the back-bone of our success for which we would like to thank them, as well as the BMW Group Regional Office and the owners of Abu Dhabi Motors for their collaboration, and our employees for their professionalism and dedication to our mission and vision. As for 2018, our promise remains the same — to reach even higher standards of performance across everything we do to maintain our position as the region’s highest-selling and the best BMW Group Middle East Importer.”