If you were at Dubai Festival City last weekend then you would have had a terrific time at the action packed Jeep Adventure Days event. Held by Trading Enterprises — the official distributor of Jeep in Dubai and the Northern Emirates — the brand-new concept featuring a unique, purpose built off-road track gave Jeep owners, as well as potential customers, the opportunity to experience the complete Jeep model range.
The highly anticipated all-new Jeep Wrangler JL took pride of place at the show alongside the latest generation Jeep Compass. Dubbed ‘Jeep Adventure Days’, the event was held on March 2-3, 2018, with two distinct off-road tracks set up to replicate tough off-road conditions. One was built specifically to cater to the legendary off-road king — the Jeep Wrangler — with seven different obstacles including articulation, a mud bath, extreme bumps, bridge trailer, rocks and sand pit — to showcase the go anywhere, do anything capability of the Wrangler that has made it such a global icon. The other track — a slightly less demanding version of the first — saw the Jeep Grand Cherokee (the most awarded SUV of all time), Cherokee Trailhawk and Renegade on duty, all of which showed exactly why they are recognised as benchmarks in their segments. Participants drove their Jeep vehicles around the course with the marshals guiding them through their paces on track. Those who weren’t lucky enough to own a Jeep were taken on taxi rides through the obstacles by a team of off-road experts, giving them the chance to experience Jeep’s legendary off-road prowess.
The event was very popular, with more than 600 cars and 1,000 enthusiastic visitors. Food trucks and entertainment on site — including a mini remote-control track, bouncy castle and falconry shows — ensured a full day of fun for Jeepers and their families.
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys.